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Doris Troy
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Legendary singer and songwriter best known for her top 10 hit “Just One Look”. Ignoring Doris’ rights under the Screen Actors Guild and AFTRA union agreements, Pepsi re-aired their famous 1991 Cindy Crawford commercial using “Just One Look” during the 1999 Super Bowl. Pepsi and their ad agency initially offered to pay Doris only the minimum union “scale” rather than negotiate a separate license for her commercial rights, also protected under the Lanham Act. With AREC’s involvement, Doris was paid a license fee well in excess of “scale.” |
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