Doris Troy

Legendary singer and songwriter best known for her top 10 hit “Just One Look”.  Ignoring Doris’ rights under the Screen Actors Guild and AFTRA union agreements, Pepsi re-aired their famous 1991 Cindy Crawford commercial using “Just One Look” during the 1999 Super Bowl™. 

Pepsi and their ad agency initially offered to pay Doris only the minimum union “scale” rather than negotiate a separate license for her commercial rights, also protected under the Lanham Act. 

With AREC’s involvement, Doris was paid a license fee well in excess of “scale.”